INSIGHT - Protect Your Institutional Brand While Reducing Expenses

Consistency is the foundation of strong branding. Every item on which your logo is applied represents your institution for the world to see. If you’re like most schools, controlling how your brand is portrayed is difficult because of inconsistencies in production, mismanagement of assets and a general lack of understanding of brand standards by department and administrative staff.

Managing brand integrity is very difficult when departments and staff source their own promotional and department items from various vendors. They often use outdated brand assets, and there’s no way to control how much is spent.


K-12 Trends and How They Influence the Horizon of Higher Education

It’s natural to assume a “trickle-down” approach to trend spotting and believe that what’s happening in higher education guides educators and administrators in shaping the K–12 experience. After all, if entrance into colleges and universities represents the desired goal, then it makes sense that trends in higher education set the tone for how K–12 schools prepare tomorrow’s learners.  

Case Studies

“All For One” partnership delivers added value campus-wide - Xavier University

Xavier University – the sixth-oldest Catholic and fourth-oldest Jesuit University in the country – is home to over 6,000 undergraduate and graduate students. Central to the Cincinnati-based university is its “All For One. One For All”. “The Power of X” motto urges students, faculty and the campus community to learn, serve and change the world together.

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